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Retricted access

Research article

First published 2017-9

Crowdfunding and the democratization of the music market

Patryk Galuszka, Blanka Brzozowska

Media,Culture & Society

Retricted access

Research article

First published 2001-12

Music in Electronic Markets

Martin Kretschmer, George Michael Klimis, Roger Wallis

New Media & Society

Retricted access

Research article

First published 2022-9

Reframing Recruitment as Marketing: Building Connections with Prospective High School Music Students,Families,and Administrators

Christopher M. Marra

Music Educators Journal

Retricted access

Research article

First published 1990-10

Music,Mood,and Marketing

Gordon C. Bruner

Journal of Marketing

Open access

Research article

First published 2026-3

The platformization of music production: How digital audio workstations are turned into platforms of labor market relations

Yngvar Kjus

New Media & Society

Retricted access

Research article

First published 1992-01

Why Market the Music Program?

Paul E. Thoms

Music Educators Journal

Open access

Research article

First published 2023-1

A Descriptive Survey of Atmospheric Music Broadcasting in Hot Spring Hotels and Its Further Marketing Strategy

Yen-Chieh Chen, Meng-Chien Li, Shou-Der Weng [...]

Sage Open

Retricted access

Research article

First published 2024-6

Streaming forward: Adoption considerations for the major recorded music markets in CARICOM

Farley J Joseph

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Research article

First published 1995-5

Where the Mystical Meets the Market: Creativity and Commerce in the Production of Popular Music

Keith Negus

The Sociological Review

Retricted access

Research article

First published 2005-08

An Exploratory Use of Musical Metaphors to Enhance Student Learning

J. Donald Weinrauch

Journal of Marketing Education

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