Search results: Sage Journals

Restricted accessResearch articleFirst published December, 2019

Competition of Content Acquisition and Distribution Under Consumer Multipurchase

Baojun Jiang, Lin Tian, Bo Zhou

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 1976

William R. Darden, William D. Perreault

Journal of Marketing Research

Restricted accessResearch articleFirst published May, 2004

Bharat N. Anand, Ron Shachar

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 2026

Hongyuan Lin, Xiaobo Li, Lixia Wu

Production and Operations Management

Restricted accessResearch articleFirst published December, 2022

Jihwan Moon, Steven M. Shugan

Journal of Marketing Research

Restricted accessResearch articleFirst published July, 2024

Jiaqi Shi, Ginger Y Ke, Zizhuo Wang [...]

Production and Operations Management

Restricted accessResearch articleFirst published August, 2022

Qingwei Jin, Mengyan Zhu, Yi Yang [...]

Production and Operations Management

Restricted accessResearch articleFirst published June, 2022

Xiangyu Gao, Huanan Zhang

Production and Operations Management

Restricted accessResearch articleFirst published February, 2005

J. Miguel Villas-Boas, Ying Zhao

Journal of Marketing Research