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Articles (9)

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1-9 of 9 results for multiproduct purchase

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Select article: Competition of Content Acquisition and Distribution Under Consumer Multipurchase

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Research article

First published 2019-12

Competition of Content Acquisition and Distribution Under Consumer Multipurchase

Baojun Jiang, Lin Tian, Bo Zhou

Journal of Marketing Research

Select article: Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles

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Research article

First published 1976-2

Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles

William R. Darden, William D. Perreault

Journal of Marketing Research

Select article: Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

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Research article

First published 2004-5

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

Bharat N. Anand, Ron Shachar

Journal of Marketing Research

Select article: Intra-Category Multi-Choice Preferences Learning and Assortment Recommendation in E-Commerce

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Research article

First published 2026-1

Intra-Category Multi-Choice Preferences Learning and Assortment Recommendation in E-Commerce

Hongyuan Lin, Xiaobo Li, Lixia Wu

Production and Operations Management

Select article: The Profitability of Purchase Limits During Shortages

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Research article

First published 2022-12

The Profitability of Purchase Limits During Shortages

Jihwan Moon, Steven M. Shugan

Journal of Marketing Research

Select article: Price Optimization for a Multistage Choice Model

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Research article

First published 2024-7

Price Optimization for a Multistage Choice Model

Jiaqi Shi, Ginger Y Ke, Zizhuo Wang [...]

Production and Operations Management

Select article: Consumer search with anticipated regret

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Research article

First published 2022-08

Consumer search with anticipated regret

Qingwei Jin, Mengyan Zhu, Yi Yang [...]

Production and Operations Management

Select article: An efficient learning framework for multiproduct inventory systems with customer choices

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Research article

First published 2022-06

An efficient learning framework for multiproduct inventory systems with customer choices

Xiangyu Gao, Huanan Zhang

Production and Operations Management

Select article: Retailer,Manufacturers,and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace

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Research article

First published 2005-2

Retailer,Manufacturers,and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace

J. Miguel Villas-Boas, Ying Zhao

Journal of Marketing Research

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