Sage Journals: Discover world-class research

Retricted access

Research article

First published 2020-6

Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment

Peter J. Danaher, Tracey S. Danaher, Michael Stanley Smith [...]

Journal of Marketing Research

Retricted access

Research article

First published 2012-11

Teaching Multimedia Commercial Production for Advertising and Publication Relations

Pamela Morris

Journal of Advertising Education

Retricted access

Research article

First published 2013-8

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign

Peter J. Danaher, Tracey S. Dagger

Journal of Marketing Research

Retricted access

Research article

First published 2003-11

Understanding the Impact of Synergy in Multimedia Communications

Prasad A. Naik, Kalyan Raman

Journal of Marketing Research

Retricted access

Research article

First published 2003-11

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

Nader T. Tavassoli, Yih Hwai Lee

Journal of Marketing Research

Retricted access

Research article

First published 2014-11

Social Media in Advertising Campaigns

Hilde A.M. Voorveld, Guda van Noort

Journal of Creative Communications

Retricted access

Research article

First published 2022-1

Gendering Products Through Advertisements: A Review (1973–2019) of Various Cues Employed by Advertisers

Namrata Sandhu

Business Perspectives and Research

Retricted access

Research article

First published 2022-8

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials

Joonhyuk Yang, Yingkang Xie, Lakshman Krishnamurthi [...]

Journal of Marketing Research

Retricted access

Research article

First published 2012-3

Identifying Multimedia Production Competencies and Skills of Instructional Design and Technology Professionals: An Analysis of Recent Job Postings

William Sugar, Brent Hoard, Abbie Brown [...]

Journal of Educational Technology Systems

Retricted access

Research article

First published 1999

Research-Based Transit Marketing in Southeastern Wisconsin

Scott J. Bush

Transportation Research Record: Journal of the Transportation Research Board

Search results