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1-1 of 1 results for multidimensional DBE scale

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Select article: Refinement and Validation of a Multidimensional Destination Brand Equity Scale for Inbound and Outbound Chinese Travelers: A Cross-National Perspective

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Research article

First published November, 2020

Refinement and Validation of a Multidimensional Destination Brand Equity Scale for Inbound and Outbound Chinese Travelers: A Cross-National Perspective

Martin Yongho Hyun, Hyeon-Cheol Kim

Journal of Travel Research

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