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Articles (23)

Journals (0)

1-10 of 23 results for multichannel retailing and marketing

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Select article: Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment

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Editorial

First published 2010-5

Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment

Venkatesh Shankar, Manjit S. Yadav

Journal of Interactive Marketing

Select article: A Customer Lifetime Value-Based Approach to Marketing in the Multichannel,Multimedia Retailing Environment

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Research article

First published 2010-5

A Customer Lifetime Value-Based Approach to Marketing in the Multichannel,Multimedia Retailing Environment

V. Kumar

Journal of Interactive Marketing

Select article: Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension

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Other

First published 2004-04

Price Levels and Price Dispersion Within and Across Multiple Retailer Types: Further Evidence and Extension

Fabio Ancarani, Venkatesh Shankar

Journal of the Academy of Marketing Science

Select article: Managing Marketing Communications with Multichannel Customers

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Research article

First published 2005-10

Managing Marketing Communications with Multichannel Customers

Jacquelyn S. Thomas, Ursula Y. Sullivan

Journal of Marketing

Select article: Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

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Research article

First published 2013-7

Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha, Venkatesh Shankar

Journal of Marketing

Select article: CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions ☆

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Research article

First published 2010-5

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions ☆

Peter C. Verhoef, Rajkumar Venkatesan, Leigh McAlister [...]

Journal of Interactive Marketing

Select article: The Showrooming Phenomenon: It's More than Just about Price

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Research article

First published 2017-5

The Showrooming Phenomenon: It's More than Just about Price

Sonja Gensler, Scott A. Neslin, Peter C. Verhoef

Journal of Interactive Marketing

Select article: Exploring the Divide Between Retail Apps and Light Apps: Insights and Implications

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Research article

First published 2026

Exploring the Divide Between Retail Apps and Light Apps: Insights and Implications

Huan Liu, Xiyao Li, Yuchen Pan

Production and Operations Management

Select article: A comparison of time-varying online price and price dispersion between multichannel and dotcom DVD retailers

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Research article

First published 2006-5

A comparison of time-varying online price and price dispersion between multichannel and dotcom DVD retailers

Xiaolin Xing, Zhenlin Yang, Fang-Fang Tang

Journal of Interactive Marketing

Select article: Dual Distribution Restraints: Insights from Business Research and Practice

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Research article

First published 2013-3

Dual Distribution Restraints: Insights from Business Research and Practice

Gregory T. Gundlach, Alex G. Loff

The Antitrust Bulletin

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