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Research article

First published 2006-11

Challenges and Opportunities in Multichannel Customer Management

Scott A. Neslin, Dhruv Grewal, Robert Leghorn [...]

Journal of Service Research

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Research article

First published 2005-10

Managing Marketing Communications with Multichannel Customers

Jacquelyn S. Thomas, Ursula Y. Sullivan

Journal of Marketing

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Research article

First published 2019-6

Multichannel Strategies for Managing the Profitability of Business-to-Business Customers

Justin M. Lawrence, Andrew T. Crecelius, Lisa K. Scheer [...]

Journal of Marketing Research

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Research article

First published 2009-2

Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions

Scott A. Neslin, Venkatesh Shankar

Journal of Interactive Marketing

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Research article

First published 2010-5

Brand Equity Management in a Multichannel,Multimedia Retail Environment

Kevin Lane Keller

Journal of Interactive Marketing

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Research article

First published 2013-7

Are Multichannel Customers Really more Valuable? The Moderating Role of Product Category Characteristics

Tarun Kushwaha, Venkatesh Shankar

Journal of Marketing

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Research article

First published 2017-1

Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success

Andreas Fürst, Martin Leimbach, Jana-Kristin Prigge

Journal of Marketing

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Research article

First published 1987-1

Educational Assessment and Management of Children with Multichannel Cochlear Implants

T. G. Nienhuys, G. N. Musgrave, P. A. Busby [...]

Annals of Otology,Rhinology & Laryngology

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Research article

First published 2016-8

YouTube,multichannel networks and the accelerated evolution of the new screen ecology

Stuart Cunningham, David Craig, Jon Silver

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2017-5

Customer Value Creation in Multichannel Systems: The Interactive Effect of Integration Quality and Multichannel Complexity

Sertan Kabadayi, Yuliya Komarova Loureiro, Marina Carnevale

Journal of Creating Value

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