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Research article

First published 1979-2

The Multinomial,Multiattribute Logit Choice Model

Dennis H. Gensch, Wilfred W. Recker

Journal of Marketing Research

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Research article

First published 1981-1

Multiattribute Shopping Models and Ridge Regression Analysis

H J P Timmermans

Environment and Planning A: Economy and Space

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Research article

First published 1978-8

Perceived Risk and Composition Models for Multiattribute Decisions

Bernard Pras, John O. Summers

Journal of Marketing Research

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Research article

First published 1976-11

Halo Effects in Multiattribute Attitude Models: An Appraisal of Some Unresolved Issues

Neil E. Beckwith, Donald R. Lehmann

Journal of Marketing Research

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Research article

First published 1988-8

The Spatial Transferability of a Decompositional Multiattribute Preference Model

R E C M van der Heijden, H J P Timmermans

Environment and Planning A: Economy and Space

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Research article

First published 1988-06

Multiattribute Modeling Analysis of the Effects of a Low Blood Alcohol Level on Pilot Performance

Leonard E. Ross, James C. Mundt

Human Factors: The Journal of the Human Factors and Ergonomics Society

Retricted access

Research article

First published 1976-11

Halo Effects in Multiattribute Attitude Models: Some Unresolved Issues

Johny K. Johansson, Douglas L. Maclachlan, Richard F. Yalch

Journal of Marketing Research

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Research article

First published 1979-8

A Comparison of the Internal Validity of Alternative Parameter Estimation Methods in Decompositional Multiattribute Preference Models

Arun K. Jain, Franklin Acito, Naresh K. Malhotra [...]

Journal of Marketing Research

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Research article

First published 1988-2

Assessing the Real-to-Artificial Generalizability of Multiattribute Attitude Models in Tests of New Product Designs

Morris B. Holbrook, William J. Havlena

Journal of Marketing Research

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Research article

First published 1981-11

A Model of Multiattribute Judgments under Attribute Uncertainty and Informational Constraint

Robert J. Meyer

Journal of Marketing Research

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