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1-3 of 3 results for multi-touchpoint analysis

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Select article: AI as Co-Creator: Mapping the Multi-Touchpoint Smart Tourist Decision Journey

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Article commentary

First published June, 2026

AI as Co-Creator: Mapping the Multi-Touchpoint Smart Tourist Decision Journey

Joy Mae S. Laciste, Francis Ann R. Sy

Journal of Smart Tourism

Select article: Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

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Research article

First published 2026

Virtual destination brand experiences shaping real-world travel intentions: Evidence from global and Vietnamese discourse

Thai-Ha Nguyen, Van Huy Le, Quang Tin Pham [...]

Tourism and Hospitality Research

Select article: Navigating the Omnichannel Landscape: Unraveling the Antecedents of Customer Loyalty

Open access

Research article

First published January, 2024

Navigating the Omnichannel Landscape: Unraveling the Antecedents of Customer Loyalty

Hyeon Jo, Youngsok Bang

Sage Open

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