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Research article

First published 2010-1

Dynamic Effects among Movie Ratings,Movie Revenues,and Viewer Satisfaction

Sangkil Moon, Paul K. Bergey, Dawn Iacobucci

Journal of Marketing

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Research article

First published 2010-01

Analysis of Revenue Maximization Under Two Movie‐Screening Policies

Milind Dawande, Inna Drobouchevitch, Tharanga Rajapakshe [...]

Production and Operations Management

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Research article

First published 2023

Early-stage Prediction of International Revenue of Bollywood Movies—Emphasis on Simultaneous Over Sequential Release

Chiranjib Paul, Prabir Kumar Das

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2006-7

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

Yong Liu

Journal of Marketing

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Research article

First published 2018-9

Hollywood movies and China: Analysis of Hollywood globalization and relationship management in China’s cinema market

Xu Song

Global Media and China

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Research article

First published 2023-2

Women and Minority Film Directors in Hollywood: Performance Implications of Product Development and Distribution Biases

Ekaterina V. Karniouchina, Stephen J. Carson, Carol Theokary [...]

Journal of Marketing Research

Open access

Letter

First published 2023-5

When Art Invalidates Trauma – Movie review of “Chup: The Revenge of the Artist”

Phurailatpam Shivraj, Ateev Sudhir Chandna, Harkishan Mamtani

Indian Journal of Psychological Medicine

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Research article

First published 2007-10

The Last Picture Show? Timing and Order of Movie Distribution Channels

Thorsten Hennig-Thurau, Victor Henning, Henrik Sattler [...]

Journal of Marketing

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Research article

First published 2011-07

Distribution Planning to Optimize Profits in the Motion Picture Industry

Barbara Somlo, Kumar Rajaram, Reza Ahmadi

Production and Operations Management

Retricted access

Research article

First published 2023-5

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

Eunsoo Kim, MengQi (Annie) Ding, Xin (Shane) Wang [...]

Journal of Marketing

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