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Research article

First published 2021-9

Green consumption in Vietnam: Effects of eco-certification,brand,and moderate incongruity of their origins on purchase intent

Sihem Dekhili, Thuy-Phuong Nguyen

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2022-10

The Role of Autonomy Support and Job Crafting in Interest Incongruence: A Mediated Moderation Model

Junyi Li, Lisa Y. Flores, Hui Yang [...]

Journal of Career Development

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Research article

First published 2014-8

Major Incongruence and Career Development Among American and South Korean College Students

Joo Yeon Shin, Michael F. Steger, Ki-Hak Lee

Journal of Career Assessment

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Research article

First published 2011-12

Looks Interesting,but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy, Remi Trudel

Journal of Marketing Research

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Research article

First published 2010-12

Thirty Years of Conflicting Studies on the Influence of Congruence as perceived by the Consumer: Overview,Limitations and Avenues for Research

Nathalie Fleck, Virginie Maille

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2000-4

The Impact of Ad Repetition and Ad Content on Consumer Perceptions of Incongruent Extensions

Vicki R. Lane

Journal of Marketing

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Research article

First published 2026-1

The role of opinion diversity in the hostile media effect: Partisan exposure on social media,affective polarization,and political participation

Seungsu Lee, Jaeho Cho

Group Processes & Intergroup Relations

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Research article

First published 2020-5

Testing Traditional Machismo and the Gender Role Strain Theory With Mexican Migrant Farmworkers

Laura M. Acosta, Arthur R. Andrews, M. Natalia Acosta Canchila [...]

Hispanic Journal of Behavioral Sciences

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Research article

First published 2022-11

Determinants of role-incongruent knowledge transfer behavior of apprentices and trainers in the context of the German apprenticeship system

Xenia Schmidt, Katrin Muehlfeld, Alexander Peter

German Journal of Human Resource Management: Zeitschrift für Personalforschung

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Research article

First published 2010-10

The influence of Alexithymia and music on the Incidental Memory for Emotion Words

Nicolas Vermeulen, Julie Toussaint, Olivier Luminet

European Journal of Personality

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