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1-3 of 3 results for mobile phone coupons

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Select article: Where,When,and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

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Research article

First published 2015-10

Where,When,and how Long: Factors that Influence the Redemption of Mobile Phone Coupons

Peter J. Danaher, Michael S. Smith, Kulan Ranasinghe [...]

Journal of Marketing Research

Select article: Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

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Research article

First published 2008-8

Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons

Astrid Dickinger, Mirella Kleijnen

Journal of Interactive Marketing

Select article: From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication ☆

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Research article

First published 2014-5

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication ☆

Todd J. Bacile, Christine Ye, Esther Swilley

Journal of Interactive Marketing

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