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Articles (205)

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1-10 of 205 results for mobile advertisements

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Select article: Mobile Advertising: A Framework and Research Agenda ☆

Retricted access

Research article

First published 2016-5

Mobile Advertising: A Framework and Research Agenda ☆

Dhruv Grewal, Yakov Bart, Martin Spann [...]

Journal of Interactive Marketing

Select article: Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

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Research article

First published 2014-6

Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions

Yakov Bart, Andrew T. Stephen, Miklos Sarvary

Journal of Marketing Research

Select article: Multichannel Effects of Mobile In-Feed Advertising

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Research article

First published 2026-1

Multichannel Effects of Mobile In-Feed Advertising

Yiyi Li, Mengzhou Zhuang, Eric (Er) Fang

Journal of Marketing

Select article: Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response 1

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Research article

First published 2015-5

Mobile Advertising: An Empirical Study of Temporal and Spatial Differences in Search Behavior and Advertising Response 1

Khim-Yong Goh, Junhong Chu, Jing Wu

Journal of Interactive Marketing

Select article: Effectiveness of Mobile Advertising: The Indian Scenario

Free access

Research article

First published 2008-10

Effectiveness of Mobile Advertising: The Indian Scenario

Shalini N Tripathi, Masood H Siddiqui

Vikalpa: The Journal for Decision Makers

Select article: An empirical examination of users’ adoption of mobile advertising in China

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Research article

First published 2016-3

An empirical examination of users’ adoption of mobile advertising in China

Shang Gao, Zhe Zang

Information Development

Select article: Digital Readiness and Acceptance of Mobile Advertising

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Research article

First published 2021-2

Digital Readiness and Acceptance of Mobile Advertising

Reza Ashari Nasution, Devi Arnita, Dwine Fatimah Azzahra

Australasian Marketing Journal

Select article: Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth

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Research article

First published 2019-09

Monetization on Mobile Platforms: Balancing in‐App Advertising and User Base Growth

Yonghua Ji, Ruibing Wang, Qinglong Gou

Production and Operations Management

Select article: The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention

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Research article

First published 2018-10

The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention

Nor Hazlina Hashim, Normalini, Norhazlina Sajali

Global Business Review

Select article: Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study

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Research article

First published 2023-08

Mobile advertisement campaigns for boosting in‐store visits: A design framework and case study

Kimia Keshanian, Narayan Ramasubbu, Kaushik Dutta

Production and Operations Management

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