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Research article

First published 2018-9

Middle-Class Consumers in Emerging Markets: Conceptualization,Propositions,and Implications for International Marketers

S. Tamer Cavusgil, Seyda Deligonul, Ilke Kardes [...]

Journal of International Marketing

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Research article

First published 2014-7

Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Olga Kravets, Ozlem Sandikci

Journal of Marketing

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Research article

First published 2021-12

Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers

Tendai Chikweche, James Lappeman, Paul Egan

Journal of International Marketing

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Research article

First published 2021-04-12

Advertising in pervasive computing age: Understanding the lifestyles of the new middle class in emerging markets

Wenhua Li, Jiaxin Xiao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2019-1

Living the African Dream: How Subsistence Entrepreneurs Move to Middle-Class Consumer Markets in Developing and Emerging Countries

Falylath Babah Daouda, Paul T.M. Ingenbleek, Hans C.M. van Trijp

Journal of Public Policy & Marketing

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Research article

First published 2008-12

Marketing the Self: The Politics of Aspiration among Middle-Class Silicon Valley Youth

Elsa Davidson

Environment and Planning A: Economy and Space

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Research article

First published 2007-06

Repositioning Schooling in Inner Sydney: Urban Renewal,an Education Market and the 'Absent Presence' of the 'Middle Classes'

Kalervo N. Gulson

Urban Studies

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Research article

First published 2009-6

The Economics and Culture of Financial Inflation

Jan Toporowski

Competition & Change

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Research article

First published 2014-5

Housing Markets Performing Class: Middle-Class Cultures and Market Professionals in Chile

Tomás Ariztía

The Sociological Review

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Research article

First published 2026

Do Social Media Marketing Activities Help Create Masstige Brand Value of Fashion Brands Among Upper-middle-class Working Women

Mallika Srivastava, Mudita Sinha

IIM Kozhikode Society & Management Review

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