Sage Journals: Discover world-class research

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Research article

First published 1982-7

The Macromarketing/Micromarketing Dichotomy: A Taxonomical Model

Shelby D. Hunt, John J. Burnett

Journal of Marketing

Retricted access

Research article

First published 1992-12

A Vision of the Future? An Innovative Database Micromarketing System

S. Flowers

Journal of Information Technology

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Research article

First published 1981-10

From Micromarketing to Macromarketing: Radical Social System Paradigms

Søren Heede

Journal of Macromarketing

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Research article

First published 2020-4

Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector

Jiseon Ahn

Journal of Vacation Marketing

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Research article

First published 2019-7

Evaluating Healthy Vending at the American Heart Association National Center: A Pilot Study

Stella Yan, Antigoni Pappas, Meghan D. Yuan [...]

American Journal of Health Promotion

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Research article

First published 1987-06

State Economic Development Programs: The Orientation is Macro but the Strategy is Micro

Patricia E. Goeke

Journal of Macromarketing

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Research article

First published 2014-3

Authenticity

Djavlonbek Kadirov, Richard J. Varey, Ben Wooliscroft

Journal of Macromarketing

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Research article

First published 1980-01

A Managerial Approach to Macromarketing

Jehiel Zif

Journal of Marketing

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Research article

First published 1997-06

Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm

William Kilbourne, Pierre McDonagh, Andrea Prothero

Journal of Macromarketing

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Research article

First published 2006-12

Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora

John D. Mittelstaedt, William E. Kilbourne, Robert A. Mittelstaedt

Journal of Macromarketing

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