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Research article

First published 1988-8

Assessment of the experience in the production of messages and programmes for rural communication systems: The case of the Wonsuom Project in Ghana

Isaac Obeng-Quaidoo

International Communication Gazette

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Research article

First published 2023-10

Confronting Idea Stealers in the Workplace: The Unfortunate Moral Credentialing Granted to Power-Holders

Nicole A. Ploeger-Lyons, Ryan S. Bisel

International Journal of Business Communication

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Other

First published 2003-07

When Communications Collide with Recipients' Actions: Effects of Post-Message Behavior on Intentions to Follow the Message Recommendation

Dolores Albarracín, Joel B. Cohen, G. Tarcan Kumkale

Personality and Social Psychology Bulletin

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Research article

First published 2006-1

Understanding Consumer Responses to Product Risk Information

Anthony D. Cox, Dena Cox, Gregory Zimet

Journal of Marketing

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Research article

First published 2015-3

The fit between message framing and temporal distance: An efficient way to promote an innovative product

Laurie Balbo, Florence Jeannot

Recherche et Applications en Marketing (English Edition)

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Research article

First published 1983-10

Warning Messages: Will the Consumer Bother to Look?

Sandra S. Godfrey, Laurel Allender, Kenneth R. Laughery [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1990-8

The Influence of Nonattended Material on the Processing of Advertising Claims

Chris Janiszewski

Journal of Marketing Research

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Research article

First published 2023-9

Creating Effective Marketing Messages Through Moderately Surprising Syntax

A. Selin Atalay, Siham El Kihal, Florian Ellsaesser

Journal of Marketing

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Research article

First published 2009-12

Modality Effects in Second Life: The Mediating Role of Social Presence and the Moderating Role of Product Involvement

Seung-A Annie Jin

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2002-10

Self-Congruency as a Cue in Different Advertising-Processing Contexts

Chingching Chang

Communication Research

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