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Articles (316)

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1-10 of 316 results for message process involvement

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Select article: Advertising in Low and High Involvement Cultural Tourism Attractions: Four Cases

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Research article

First published 2006-2

Advertising in Low and High Involvement Cultural Tourism Attractions: Four Cases

Teuvo Kantanen, Irma Tikkanen

Tourism and Hospitality Research

Select article: Do Long Format Advertisements Sell? Evidence from Indian Consumers

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Research article

First published 2017-6

Do Long Format Advertisements Sell? Evidence from Indian Consumers

Jay P. Trivedi

Global Business Review

Select article: A Dual Processing Approach to Stereotype Change

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Research article

First published 1995-07

A Dual Processing Approach to Stereotype Change

Lucy Johnston, Petra Coolen

Personality and Social Psychology Bulletin

Select article: Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement,Message Elaboration,Affect,and Skepticism

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Research article

First published 2019-2

Facts Over Stories for Involved Publics: Framing Effects in CSR Messaging and the Roles of Issue Involvement,Message Elaboration,Affect,and Skepticism

Ganga S. Dhanesh, Elmie Nekmat

Management Communication Quarterly

Select article: The Cognitive Processes Mediating Acceptance of Advertising

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Research article

First published 1973-2

The Cognitive Processes Mediating Acceptance of Advertising

Peter L. Wright

Journal of Marketing Research

Select article: Cognitive Processing of Fear-Arousing Message Content

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Research article

First published 1995-08

Cognitive Processing of Fear-Arousing Message Content

JEROLD L. HALE, ROBERT LEMIEUX, PAUL A. MONGEAU

Communication Research

Select article: Value-Affirmative and Value-Protective Processing of Alcohol Education Messages That Include Statistical Evidence or Anecdotes

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Research article

First published 1996-04

Value-Affirmative and Value-Protective Processing of Alcohol Education Messages That Include Statistical Evidence or Anecdotes

MICHAEL D. SLATER, DONNA ROUNER

Communication Research

Select article: Preferences for Sending Word-Processed versus Handwritten Messages

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Research article

First published 1995-01

Preferences for Sending Word-Processed versus Handwritten Messages

N. L. REINSCH, RAYMOND W. BESWICK

Journal of Business and Technical Communication

Select article: Ánimo. Estamos con vosotros : Messages of solidarity written in a visitors’ book during a sit-in conducted by a group of immigrants in Spain

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Research article

First published 2013-1

Ánimo. Estamos con vosotros : Messages of solidarity written in a visitors’ book during a sit-in conducted by a group of immigrants in Spain

Antonio M Bañón Hernández, Samantha R Romero

Discourse & Society

Select article: Self-Congruency as a Cue in Different Advertising-Processing Contexts

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Research article

First published 2002-10

Self-Congruency as a Cue in Different Advertising-Processing Contexts

Chingching Chang

Communication Research

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