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1-10 of 96 results for message concreteness

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Select article: Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions

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Research article

First published 2022-8

Designing Social Media Fundraising Messages: An Experimental Approach to Understanding How Message Concreteness and Framing Influence Donation Intentions

Anli Xiao, Yan Huang, Denise S. Bortree [...]

Nonprofit and Voluntary Sector Quarterly

Select article: It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

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First published 2011-6

It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Katherine White, Rhiannon Macdonnell, Darren W. Dahl

Journal of Marketing Research

Select article: Convincing Similar and Dissimilar Others

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First published 2013-5

Convincing Similar and Dissimilar Others

Michela Menegatti, Monica Rubini

Personality and Social Psychology Bulletin

Select article: Promoting Volunteerism: An Empirical Examination of the Appeal of Persuasive Messages

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Research article

First published 1994-9

Promoting Volunteerism: An Empirical Examination of the Appeal of Persuasive Messages

E. Gil Claiy, Mark Snyder, John T. Copeland [...]

Nonprofit and Voluntary Sector Quarterly

Select article: Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance

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Research article

First published 2023-10

Effective airbnb advertising during COVID-19 pandemic: Message format and hypothetical distance

Miju Choi, Youngjoon Choi

Journal of Vacation Marketing

Select article: The Messages Replication Factor: Methods Tailored to Messages as Objects of Study

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Research article

First published 1994-12

The Messages Replication Factor: Methods Tailored to Messages as Objects of Study

Sally Jackson, Daniel J. O'Keefe, Dale E. Brashers

Journalism & Mass Communication Quarterly

Select article: How to Manage Diversity-Related Corporate Social Advocacy Issues: The Effects of Social Identity Priming and Message Type

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Research article

First published 2025

How to Manage Diversity-Related Corporate Social Advocacy Issues: The Effects of Social Identity Priming and Message Type

Min Namkoong, Meichen Meng, Hyun Soon Park

International Journal of Business Communication

Select article: Exploring Three Pay Transition Tools

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First published 1995-08

Exploring Three Pay Transition Tools

Patricia K. Zingheim, Jay R. Schuster

Compensation & Benefits Review

Select article: Mitigating the Perception of Threat to Freedom through Abstraction and Distance

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First published 2017-10

Mitigating the Perception of Threat to Freedom through Abstraction and Distance

Sherri Jean Katz, Sahara Byrne, Alyssa Irene Kent

Communication Research

Select article: Messages between the Lions: The Dominance of the Transmission Paradigm in Student Interpretations of the Lion King

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Research article

First published 2001-01

Messages between the Lions: The Dominance of the Transmission Paradigm in Student Interpretations of the Lion King

Naomi R. Rockler

Journal of Communication Inquiry

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