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Open access

Research article

First published 2018-12

Content in context: The impact of mobile media on the British TV industry

Inge Ejbye Sørensen

Convergence: The International Journal of Research into New Media Technologies

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Research article

First published 2015-2

Selective Reporting of Factual Content by Commercial Media

Yi Zhu, Anthony Dukes

Journal of Marketing Research

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Research article

First published 2023-10

Content proliferation and narrowcasting in the age of streaming media

Zhen Fang, Ming Fan, Apurva Jain

Production and Operations Management

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Research article

First published 2021-11

Branded Content Experience in Social Media: Conceptualization,Scale Development,and Validation

Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah

Journal of Interactive Marketing

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Research article

First published 2021-2

The Role of Social Media Content Format and Platform in Users’ Engagement Behavior

Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad

Journal of Interactive Marketing

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Research article

First published 2018-2

Content analysis across new media platforms: Methodological considerations for capturing media-rich data

Lisa B Hurwitz, Aubry L Alvarez, Alexis R Lauricella [...]

New Media & Society

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Research article

First published 2021-05

Network Size and Content Generation on Social Media Platforms

Zaiyan Wei, Mo Xiao, Rong Rong

Production and Operations Management

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Research article

First published 2015-5

Data-Driven Content Analysis of Social Media

H. Andrew Schwartz, Lyle H. Ungar

The ANNALS of the American Academy of Political and Social Science

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Research article

First published 2018-11

Scheduling Content on Social Media: Theory,Evidence,and Application

Vamsi K. Kanuri, Yixing Chen, Shrihari (Hari) Sridhar

Journal of Marketing

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Research article

First published 2005-05

Brand loyalties: rethinking content within global corporate media

Simone Murray

Media,Culture & Society

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