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Articles (1143)

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Select article: Managing Brands in the Social Media Environment

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Research article

First published 2013-11

Managing Brands in the Social Media Environment

Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins [...]

Journal of Interactive Marketing

Select article: Romancing the Brands on Social Media

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Research article

First published 2022-6

Romancing the Brands on Social Media

Faseeh Amin Beig, Mohammad Furqan Khan

Global Business Review

Select article: A Curious Case of Business-media Brand Personality Scale

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Research article

First published 2015-2

A Curious Case of Business-media Brand Personality Scale

Abhishek Kumar, R. Venkatesh Kumar

Management and Labour Studies

Select article: The Influence of Global Brand Distribution on Brand Popularity on Social Media

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Research article

First published 2019-12

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Moon-Yong Kim, Sangkil Moon, Dawn Iacobucci

Journal of International Marketing

Select article: Algorithmic brands: A decade of brand experiments with mobile and social media

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Research article

First published 2017-3

Algorithmic brands: A decade of brand experiments with mobile and social media

Nicholas Carah

New Media & Society

Select article: Brand Performances in Social Media

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Research article

First published 2012-11

Brand Performances in Social Media

Sangeeta Singh, Stephan Sonnenburg

Journal of Interactive Marketing

Select article: Algorithmic brand culture: participatory labour,machine learning and branding on social media

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Research article

First published 2018-3

Algorithmic brand culture: participatory labour,machine learning and branding on social media

Nicholas Carah, Daniel Angus

Media,Culture & Society

Select article: Investigating employer branding with mediation of trust and moderation of social media branding

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Research article

First published 2023-09-05

Investigating employer branding with mediation of trust and moderation of social media branding

Faisal Qamar, Shuaib Ahmed Soomro

Human Systems Management

Select article: Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media ☆

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Research article

First published 2018-8

Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media ☆

Behice Ece Ilhan, Raoul V. Kübler, Koen H. Pauwels

Journal of Interactive Marketing

Select article: Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

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