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Articles (399)

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1-10 of 399 results for measuring advertising effectiveness

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Select article: Advertising Effectiveness—How Can it be Measured?

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Research article

First published 1958-1

Advertising Effectiveness—How Can it be Measured?

Clarence E. Eldridge

Journal of Marketing

Select article: Measuring advertising’s effect on mental availability

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Research article

First published 2021-9

Measuring advertising’s effect on mental availability

Kelly Vaughan, Armando Maria Corsi, Virginia Beal [...]

International Journal of Market Research

Select article: A Model for Predictive Measurements of Advertising Effectiveness

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Research article

First published 1961-10

A Model for Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge, Gary A. Steiner

Journal of Marketing

Select article: Implicit Memory Measures for Web Advertising Effectiveness

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Other

First published 2007-3

Implicit Memory Measures for Web Advertising Effectiveness

Chan Yun Yoo

Journalism & Mass Communication Quarterly

Select article: The Stopping Power of Advertising: Measures and Effects of Visual Complexity

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Research article

First published 2010-9

The Stopping Power of Advertising: Measures and Effects of Visual Complexity

Rik Pieters, Michel Wedel, Rajeev Batra

Journal of Marketing

Select article: A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

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Research article

First published 2018-11

A Comparative Analysis of Self-Report and Psychophysiological Measures of Emotion in the Context of Tourism Advertising

Shanshi Li, Gabby Walters, Jan Packer [...]

Journal of Travel Research

Select article: Measurement Effects in Comparing Voter Learning from Television News and Campaign Advertisements

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Research article

First published 1995-3

Measurement Effects in Comparing Voter Learning from Television News and Campaign Advertisements

Xinshu Zhao, Glen L. Bleske

Journalism & Mass Communication Quarterly

Select article: Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising

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Research article

First published 1984-2

Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising

Nicholas M. Didow, George R. Franke

Journal of Marketing Research

Select article: Assumptions in Measuring Advertising Effectiveness

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Research article

First published 1964-7

Assumptions in Measuring Advertising Effectiveness

Thomas T. Semon

Journal of Marketing

Select article: The Measurement of Industry Advertising Effects

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Research article

First published 1976-2

The Measurement of Industry Advertising Effects

Randall L. Schultz, Dick R. Wittink

Journal of Marketing Research

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