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Research article

First published 2010-09

Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers

Aurélie Merle, Jean‐Louis Chandon, Elyette Roux [...]

Production and Operations Management

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Research article

First published 2015-12

Differentiation and customer decoupling points: An integrated design approach for mass customization

Joanna Daaboul, Catherine Da Cunha, Julien Le Duigou [...]

Concurrent Engineering

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Research article

First published 2002-4-4

Mass customization – needs to go beyond technology

M. Kakati

Human Systems Management

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Research article

First published 2010-09

The Impact of Organizational Structure on Mass Customization Capability: A Contingency View

Xiaowen Huang, Mehmet Murat Kristal, Roger G. Schroeder

Production and Operations Management

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Research article

First published 2021-4

Garment mass customization methods for the cutting-related processes

Yanni Xu, Sébastien Thomassey, Xianyi Zeng

Textile Research Journal

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Research article

First published 2003-6

Common generic block: Mass customization for shipbuilding

R L Storch, S Sukapanpotharam

Proceedings of the Institution of Mechanical Engineers,Part M: Journal of Engineering for the Maritime Environment

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Research article

First published 2008-05

From Mass Production to Mass Customization: Hindrance Factors,Structural Inertia,and Transition Hazard

M. Johnny Rungtusanatham, Fabrizio Salvador

Production and Operations Management

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Research article

First published 2015-7

Types of Apparel Mass Customization and Levels of Modularity and Variety

Jung-ha Yang, Doris H. Kincade, Jessie H. Chen-Yu

Clothing and Textiles Research Journal

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Research article

First published 2004-1

Mass Customization of Wedding Gowns: Design Involvement on the Internet

Rita Choy, Suzanne Loker

Clothing and Textiles Research Journal

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Research article

First published 2002-06

Acceptance of Mass Customization of Apparel: Merchandising Issues Associated With Preference for Product,Process,and Place

Seung-Eun Lee, Grace I. Kunz, Ann Marie Fiore [...]

Clothing and Textiles Research Journal

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