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Articles (288)

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1-10 of 288 results for mass advertising

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Select article: Advertising,Mass Communication,and Tax Deduction

Retricted access

Research article

First published 1960-4

Advertising,Mass Communication,and Tax Deduction

Nugent Wedding

Journal of Marketing

Select article: Medieval Allegory: Roots of Advertising Strategy for the Mass Market

Retricted access

Research article

First published 1988-7

Medieval Allegory: Roots of Advertising Strategy for the Mass Market

Barbara B. Stern

Journal of Marketing

Select article: Being International,Local and Chinese: Advertisements on the Hong Kong Mass Transit Railway

Retricted access

Other

First published 2003-06

Being International,Local and Chinese: Advertisements on the Hong Kong Mass Transit Railway

Graham Lock

Visual Communication

Select article: Hidden Truth: Theories of Intellectual Work in the Advertising Copy of a Mass Communication Genre: A Multidisciplinary Perspective on the Lost Eden Scenario

Retricted access

Research article

First published 1999-07

Hidden Truth: Theories of Intellectual Work in the Advertising Copy of a Mass Communication Genre: A Multidisciplinary Perspective on the Lost Eden Scenario

Susan Kray

Journal of Communication Inquiry

Select article: Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Open access

Research article

First published 2024-10

Direct Channel or Distribution Channel? The Role of Internet-Based Targeted Advertising With Vertical Differentiation in Distinct Channels

Zhao Jiang, Wu Dan, Zhou Huini

Sage Open

Select article: Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks

Retricted access

Research article

First published 2013-8

Maximizing the performance of advertisements diffusion: A simulation study of the dynamics of viral advertising in social networks

Jiang Wu, Bin Hu, Yu Zhang

SIMULATION

Select article: Advertising: Looking Glass or Molder of the Masses?

Retricted access

Research article

First published 1987

Advertising: Looking Glass or Molder of the Masses?

Geoffrey P. Lantos

Journal of Public Policy & Marketing

Select article: The impact of advertising on the British mass media

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Research article

First published 1981-01

The impact of advertising on the British mass media

James Curran

Media,Culture & Society

Select article: Advertising: the Central Institution of Mass Society

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Research article

First published 1969-12

Advertising: the Central Institution of Mass Society

Mason Griff

Diogenes

Select article: Book Review: Advertising to the Mass Market

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Book review

First published 1946-12

Book Review: Advertising to the Mass Market

Richard Joel

Journalism & Mass Communication Quarterly

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