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Research article

First published 2017-9

The subsistence marketplaces approach to poverty

Srinivas Venugopal, Madhubalan Viswanathan

Marketing Theory

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Research article

First published 2012-11

Competition and Coordination in Online Marketplaces

Jennifer K. Ryan, Daewon Sun, Xuying Zhao

Production and Operations Management

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Research article

First published 2025-3

A Field Experiment on Marketplace Literacy and Self-Help Group Membership in Subsistence Marketplaces

Madhu Viswanathan, Arun Sreekumar, Saravana Jaikumar [...]

Journal of Macromarketing

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Research article

First published 2021-5

Marketplace Literacy as a Pathway to a Better World: Evidence from Field Experiments in Low-Access Subsistence Marketplaces

Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar [...]

Journal of Marketing

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Research article

First published 2013-4

Toward Intercultural Competency in Multicultural Marketplaces

Catherine Demangeot, Natalie Ross Adkins, Rene Dentiste Mueller [...]

Journal of Public Policy & Marketing

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Research article

First published 2015-9

A Paradigmatic Analysis of Digital Application Marketplaces

Ahmad Ghazawneh, Ola Henfridsson

Journal of Information Technology

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Research article

First published 2014-6

Introduction to the Special Issue on Subsistence Marketplaces

Madhu Viswanathan, Clifford J. Shultz, Srinivas Sridharan

Journal of Macromarketing

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Research article

First published 2015-11

Apomediated marketplace

Tom Kwanya, Christine Stilwell, Peter Underwood

Information Development

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Research article

First published 2007-6

Management of Trust in the E-Marketplace: The Role of the Buyer's Experience in Building Trust

Myoung-Soo Kim, Jae-Hyeon Ahn

Journal of Information Technology

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Research article

First published 2005-03

The marketplace,emerging technology and marketing theory

George M. Zinkhan

Marketing Theory

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