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Research article

First published 2025

Comparative Analysis of BERTopic Versus LDA: Topic Modelling in Marketing Research

Manit Mishra

Australasian Marketing Journal

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Research article

First published 2010-2

Retrieving Unobserved Consideration Sets from Household Panel Data

Erjen Van Nierop, Bart Bronnenberg, Richard Paap [...]

Journal of Marketing Research

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Research article

First published 1987-8

Modeling Marketing Interactions with Application to Salesforce Effectiveness

Hubert Gatignon, Dominique M. Hanssens

Journal of Marketing Research

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Research article

First published 1993-10

Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation

David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan

Journal of Marketing

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Research article

First published 2012-2

Optimal Resource Allocation with Time-varying Marketing Effectiveness,Margins and Costs ☆

Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar [...]

Journal of Interactive Marketing

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Research article

First published 2024-3

Meta-analytically linking the marketing mix to hospitality organizations’ performance

SangGon (Edward) Lim, Chihyung (Michael) Ok

Journal of Hospitality & Tourism Research

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Research article

First published 2016-7

Relating Online,Regional,and National Advertising to Firm Value

Shrihari Sridhar, Frank Germann, Charles Kang [...]

Journal of Marketing

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Research article

First published 2005-08

Transactions vs. Relationships: What Should the Company Emphasize?

Gila E. Fruchter, Simon P. Sigué

Journal of Service Research

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Research article

First published 2022-05

Strategic new product media planning under emergent channel substitution and synergy

Vahideh Sadat Abedi, Oded Berman, Fred M. Feinberg [...]

Production and Operations Management

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Research article

First published 2015-8

Buying Groceries in Brick and Click Stores: Category Allocation Decisions and the Moderating Effect of Online Buying Experience

Katia Campo, Els Breugelmans

Journal of Interactive Marketing

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