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1-10 of 505 results for marketing-as-meaningfulness

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Select article: Reimagining How Meaningfulness Can be Reconciled With Marketing

Free access

Editorial

First published 2024-2

Reimagining How Meaningfulness Can be Reconciled With Marketing

Liem Viet Ngo, Richard P. Bagozzi

Australasian Marketing Journal

Select article: The Hybridization of Meaningful Nonprofit Work: An Exploratory Study of the Effects of Marketization on Nonprofit Managers’ Sense of Meaningfulness in Work

Retricted access

Research article

First published 2022-6

The Hybridization of Meaningful Nonprofit Work: An Exploratory Study of the Effects of Marketization on Nonprofit Managers’ Sense of Meaningfulness in Work

Billie Sandberg, Robbie Waters Robichau

Nonprofit and Voluntary Sector Quarterly

Select article: Meaningful work? Nonprofit marketization and work/ life imbalance in popular autobiographies of social entrepreneurship

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Other

First published 2010-07

Meaningful work? Nonprofit marketization and work/ life imbalance in popular autobiographies of social entrepreneurship

Sarah E. Dempsey, Matthew L. Sanders

Organization

Select article: The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts

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Research article

First published 1997-4

The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts

R. Kenneth Teas, Kay M. Palan

Journal of Marketing

Select article: Measuring meaningful markers of change

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Research article

First published 2020-6

Measuring meaningful markers of change

Helen Stocks, Alex Kyriakopoulos, Tony Ashton

Group Analysis

Select article: Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing

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Research article

First published 2021-2

Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing

Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens [...]

Journal of Interactive Marketing

Select article: Making Ventilator Associated Pneumonia Rate a Meaningful Quality Marker

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Research article

First published 2021-10

Making Ventilator Associated Pneumonia Rate a Meaningful Quality Marker

Ryan J. Keneally, Thomas J. Peterson, John R. Benjamin [...]

Journal of Intensive Care Medicine

Select article: Legal Claims to Culture in and Against the Market: Neoliberalism and the Global Proliferation of Meaningful Difference

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Research article

First published 2005-02

Legal Claims to Culture in and Against the Market: Neoliberalism and the Global Proliferation of Meaningful Difference

Rosemary J. Coombe

Law,Culture and the Humanities

Select article: Book Review: Erica S Simmons,Meaningful Resistance: Market Reforms and the Roots of Social Protest in Latin America

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Book review

First published 2017-11

Book Review: Erica S Simmons,Meaningful Resistance: Market Reforms and the Roots of Social Protest in Latin America

Sophia Ostler

Political Studies Review

Select article: Book Review: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling More with Less Effort

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Book review

First published 2004-9

Book Review: Meaningful Marketing: 100 Data-Proven Truths and 402 Practical Ideas for Selling More with Less Effort

Byron Sharp

Australasian Marketing Journal

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