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1-10 of 129 results for marketing textbooks

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Select article: Attitudes Toward,and Use of,Textbooks Among Marketing Undergraduates

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Research article

First published 2013-12

Attitudes Toward,and Use of,Textbooks Among Marketing Undergraduates

Mario Vafeas

Journal of Marketing Education

Select article: Measuring Readability Levels of Undergraduate Marketing Textbooks

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Research article

First published 1985-12

Measuring Readability Levels of Undergraduate Marketing Textbooks

F. Kelly Shuptrine, Donald R. Lichtenstein

Journal of Marketing Education

Select article: The Ethics of Publisher Incentives in the Marketing Textbook Selection Decision

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Research article

First published 1998-12

The Ethics of Publisher Incentives in the Marketing Textbook Selection Decision

Kenneth J. Smith, H. Reed Muller

Journal of Marketing Education

Select article: Services Concepts in Marketing Textbooks: A Consideration of Product and Distribution

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Research article

First published 1988-3

Services Concepts in Marketing Textbooks: A Consideration of Product and Distribution

Joseph L. Orsini

Journal of Marketing Education

Select article: The Application of the Marketing Concept in Textbook Selection: Using the Cloze Procedure

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Research article

First published 1996-3

The Application of the Marketing Concept in Textbook Selection: Using the Cloze Procedure

Robert Rugimbana, Chris Patel

Journal of Marketing Education

Select article: The Introductory Psychology Textbook Market: Perceptions of Authors and Editors

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Research article

First published 1989-4

The Introductory Psychology Textbook Market: Perceptions of Authors and Editors

Richard A. Griggs, Sherri L. Jackson

Teaching of Psychology

Select article: Marketing a Critical Textbook

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Book review

First published 2013-3

Marketing a Critical Textbook

Sarita Bhatnagar

Prajnan: Journal of Banking and Financial Management

Select article: The Greatest Externality Story (N)ever Told

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Research article

First published 2016-10

The Greatest Externality Story (N)ever Told

James McClure, Tyler Watts

The American Economist

Select article: Pharmaceutical Marketing–Rewriting the Textbook

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Editorial

First published 1988-1

Pharmaceutical Marketing–Rewriting the Textbook

Donald C. Mcleod

Annals of Pharmacotherapy

Select article: The Policies of Publishers in Marketing Textbooks

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Research article

First published 1931-7

The Policies of Publishers in Marketing Textbooks

Frank A. Jensen

Teachers College Record: The Voice of Scholarship in Education

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