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Articles (1078)

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1-10 of 1078 results for marketing teams

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Select article: Barriers to Deep Learning in Student Marketing Teams

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Research article

First published 2002-7

Barriers to Deep Learning in Student Marketing Teams

Steven M. Kates

Australasian Marketing Journal

Select article: Talking inside the corridor or navigating the labyrinth: Market experience and information elaboration in founding teams

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Research article

First published 2025

Talking inside the corridor or navigating the labyrinth: Market experience and information elaboration in founding teams

Erwin Danneels, Robin De Cock, Bart Clarysse

Strategic Organization

Select article: Planning and Implementing a Graduate Online Team-Taught Marketing Course

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Research article

First published 2020-8

Planning and Implementing a Graduate Online Team-Taught Marketing Course

Rajasree K. Rajamma, Michael R. Sciandra

Journal of Marketing Education

Select article: The Use of Interest-Inventory Measurements in Marketing Education: Improving MBA Student Team Effectiveness

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Research article

First published 2021-4

The Use of Interest-Inventory Measurements in Marketing Education: Improving MBA Student Team Effectiveness

Russell Lemken, Judy A. Siguaw

Journal of Marketing Education

Select article: Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

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Research article

First published 2008-1

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

Pravin Nath, Vijay Mahajan

Journal of Marketing

Select article: The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students

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Research article

First published 2012-8

The Use of Team-Based Learning as an Approach to Increased Engagement and Learning for Marketing Students

Paul Chad

Journal of Marketing Education

Select article: Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams

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Research article

First published 2011-1

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams

Pravin Nath, Vijay Mahajan

Journal of Marketing

Select article: Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

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Research article

First published 2024-11

Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Andre Martin, Tarun Kushwaha

Journal of Marketing

Select article: The Case Method in Marketing Education: A Two-Team Approach

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Research article

First published 1984-04

The Case Method in Marketing Education: A Two-Team Approach

George Nastas

Journal of Marketing Education

Select article: Television Broadcast Demand in Markets Without Local Teams

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Review article

First published 2012-6

Television Broadcast Demand in Markets Without Local Teams

Scott Tainsky, Chad D. McEvoy

Journal of Sports Economics

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