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Research article

First published 2021-6

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

Sjoukje PK Goldman, Hester van Herk, Tibert Verhagen [...]

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2025

Destination Marketing Effectiveness: The Matching Effect Between Destination Logos and Advertising Persuasion Tactics

Lilei Wang, Zeyuan Luo

Journal of Travel Research

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Research article

First published 2011-6

A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics

Andreas Engelen, Malte Brettel

Journal of International Marketing

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Research article

First published 2021-6

The ontology of resistance: Power,tactics and making do in the Vila Rubim market

Alexandre de Pádua Carrieri, Dimitris Papadopoulos, Edson Antunes Quaresma Júnior [...]

Urban Studies

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Research article

First published 2008-4

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Mei-Ling Wei, Eileen Fischer, Kelley J. Main

Journal of Public Policy & Marketing

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Research article

First published 2015-11

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Oliver Francis Koch, Alexander Benlian

Journal of Interactive Marketing

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Review article

First published 1997-04

Revenue Management: Hard-Core Tactics for Market Domination

G. W.

Cornell Hospitality Quarterly

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Research article

First published 2018-6

Tactical Moments of Creative Destruction for Affordable Housing

Lucie K. Ozanne, Julie L. Ozanne, Marcus Phipps

Journal of Macromarketing

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Research article

First published 2009-5

Student Satisfaction with Collegiate American Marketing Association Membership and Exposure to Integrated Marketing Communication Tactics

James W. Peltier, Lance Kinney, Carol Scovotti

Journal of Advertising Education

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Research article

First published 2026

Steeped in misinformation: Unpacking the health risk and marketing tactics of diet and weight loss teas

Alvin Tran, Krupa Ann Mathew, Kayla Batista [...]

Nutrition and Health

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