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Research article

First published 2005-1

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Werner Reinartz, Jacquelyn S. Thomas, V. Kumar

Journal of Marketing

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Research article

First published 2015-2

What makes more,better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance

George A Chressanthis, Eric M Eisenstein, Patrick A Barbro

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2025

Unveiling Determinants of Resource Allocation to R&D and Advertising: Insights from Indian Manufacturing Companies

Navjot Kaur, Balwinder Singh

Global Business Review

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First published 2022-7

Destination Marketing: Optimizing Resource Allocation Using Modern Portfolio Theory

Khairil Johar, David Tan, Yun Maung [...]

Journal of Travel Research

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Research article

First published 2015-9

Antitrust and X-Efficiency

Roger Frantz

The Antitrust Bulletin

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Research article

First published 2013-10

Corruption,Bureaucratic Failure and Social Policy Priorities

Carl Dahlström, Johannes Lindvall, Bo Rothstein

Political Studies

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Research article

First published 1999-11

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

Marnik G. Dekimpe, Dominique M. Hanssens

Journal of Marketing Research

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Research article

First published 2016-2

Drivers of Cross-National Variation in Advertising Spending: A Longitudinal Analysis of the Effects of Freedom and Foreign Direct Investment

Nir Kshetri, Lailani Alcantara

Australasian Marketing Journal

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Research article

First published 2026

Free Riding on Product Returns to Drive Profits

Elisa Montaguti, Scott Neslin, Sara Valentini

Journal of Marketing

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Research article

First published 2021-11

Optimizing Budget Allocation for Incentive-Based Active Travel Demand Management Solutions

Lin Xiao, Jiyan Wu, Ye Tian [...]

Transportation Research Record: Journal of the Transportation Research Board

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