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1-10 of 322 results for marketing resources and capabilities

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Select article: When Exporting Manufacturers Compete on the Basis of Service: Resources and Marketing Capabilities Driving Service Advantage and Performance

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Research article

First published 2011-3

When Exporting Manufacturers Compete on the Basis of Service: Resources and Marketing Capabilities Driving Service Advantage and Performance

Anna Kaleka

Journal of International Marketing

Select article: The role of intellectual resources,product innovation capability,reputational resources and marketing capability combinations in firm growth

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Research article

First published 2014-12

The role of intellectual resources,product innovation capability,reputational resources and marketing capability combinations in firm growth

Aron O’Cass, Phyra Sok

International Small Business Journal: Researching Entrepreneurship

Select article: A Resource-Based Model of Market Learning in the Subsidiary: The Capabilities of Exploration and Exploitation

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Research article

First published 2003-9

A Resource-Based Model of Market Learning in the Subsidiary: The Capabilities of Exploration and Exploitation

Ayşegül Özsomer, Esra Gençtürk

Journal of International Marketing

Select article: Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study

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Research article

First published 2010-9

Antecedents and Consequences of Firms’ Export Commitment: An Empirical Study

Antonio Navarro, Francisco J. Acedo, Matthew J. Robson [...]

Journal of International Marketing

Select article: Sustainable Competitive Advantage in the Malaysian MLM Sector: The Interplay of Strategic Orientation and Adaptive Marketing Capability

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Research article

First published 2024

Sustainable Competitive Advantage in the Malaysian MLM Sector: The Interplay of Strategic Orientation and Adaptive Marketing Capability

Lee Siew Keong, Sheila Cheng, Omkar Dastane

FIIB Business Review

Select article: What Do Resource- and Capability-Based Theories Propose?

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Editorial

First published 2011-7

What Do Resource- and Capability-Based Theories Propose?

Michael J. Leiblein

Journal of Management

Select article: Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness

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Research article

First published 2006-01

Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness

Bulent Menguc, Seigyoung Auh

Journal of the Academy of Marketing Science

Select article: Empirically eliciting complementarities in capabilities: integrating quasi-experimental and panel data methodologies

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Other

First published 2010-05

Empirically eliciting complementarities in capabilities: integrating quasi-experimental and panel data methodologies

Joseph A. Clougherty, Thomas P. Moliterno

Strategic Organization

Select article: Improving Firm Performance through NPD: The Role of Market Orientation,NPD Orientation and the NPD Process

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Research article

First published 2012-11

Improving Firm Performance through NPD: The Role of Market Orientation,NPD Orientation and the NPD Process

Mike Reid, Erica Brady

Australasian Marketing Journal

Select article: Globalization,Marketing Resources,and Performance: Evidence From China

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Research article

First published 2005-01

Globalization,Marketing Resources,and Performance: Evidence From China

Xueming Luo, K. Sivakumar, Sandra S. Liu

Journal of the Academy of Marketing Science

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