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Research article

First published 2017-9

Market resource gaps

Lisa J. Abendroth, Jaqueline Pels

Marketing Theory

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First published 2009-03

Competition Based on Marketing Resources

Huang Lin

China Information

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Research article

First published 2021-5

Resource Endowments in Emerging Market Countries

Liu Qingjie

Global Journal of Emerging Market Economies

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Research article

First published 2023-3

The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory,Practice,and Education

Michelle F. Weinberger, Robert F. Lusch

Journal of Macromarketing

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Research article

First published 2020-5

Resource partitioning and strategies in markets for technology

Andrea Fosfuri, Marco S Giarratana, Szabolcs Szilard Sebrek

Strategic Organization

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Research article

First published 2005-01

Globalization,Marketing Resources,and Performance: Evidence From China

Xueming Luo, K. Sivakumar, Sandra S. Liu

Journal of the Academy of Marketing Science

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Research article

First published 2024-11

Water resource brand marketing strategy based on cloud computing

Jin Wang

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2014-12

The role of intellectual resources,product innovation capability,reputational resources and marketing capability combinations in firm growth

Aron O’Cass, Phyra Sok

International Small Business Journal: Researching Entrepreneurship

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Research article

First published 2007-8

Calculating Human Capital: The Market Based Valuation of the Human Resource

Roman Bechtel

German Journal of Human Resource Management: Zeitschrift für Personalforschung

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Research article

First published 2021-9

A multi-sided market of personal data resource allocation: An empirical study of China’s car-hailing platform

Lei Huang, Miltos Ladikas, Guangxi He [...]

Competition and Regulation in Network Industries

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