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Research article

First published 2022-7

Destination Marketing: Optimizing Resource Allocation Using Modern Portfolio Theory

Khairil Johar, David Tan, Yun Maung [...]

Journal of Travel Research

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Research article

First published 2021-9

A multi-sided market of personal data resource allocation: An empirical study of China’s car-hailing platform

Lei Huang, Miltos Ladikas, Guangxi He [...]

Competition and Regulation in Network Industries

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Research article

First published 2012-2

Optimal Resource Allocation with Time-varying Marketing Effectiveness,Margins and Costs ☆

Kalyan Raman, Murali K. Mantrala, Shrihari Sridhar [...]

Journal of Interactive Marketing

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Research article

First published 2007-6

An Examination of Marketing Resource Allocation in NCAA Division I Athletics

T. Christopher Greenwell, Daniel F. Mahony, Damon P. S. Andrew

Sport Marketing Quarterly

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Research article

First published 2001-08

Analyzing Market-Based Resource Allocation Strategies for the Computational Grid

Rich Wolski, James S. Plank, John Brevik [...]

The International Journal of High Performance Computing Applications

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Research article

First published 1992-5

Impact of Resource Allocation Rules on Marketing Investment-Level Decisions and Profitability

Murali K. Mantrala, Prabhakant Sinha, Andris A. Zoltners

Journal of Marketing Research

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Research article

First published 2003-1

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

Judy K. Frels, Tasadduq Shervani, Rajendra K. Srivastava

Journal of Marketing

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Research article

First published 2005-8

Tycoon: An implementation of a distributed,market-based resource allocation system

Kevin Lai, Lars Rasmusson, Eytan Adar [...]

Multiagent and Grid Systems

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Research article

First published 2017-11

Resource Allocation in Strategic Factor Markets: A Realistic Real Options Approach to Generating Competitive Advantage

Michael J. Leiblein, John S. Chen, Hart E. Posen

Journal of Management

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Research article

First published 2014-2

Auction based resource allocation in cloud computing

Hui Wang, Huaglory Tianfield, Quentin Mair

Multiagent and Grid Systems

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