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Articles (41)

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1-10 of 41 results for marketing myopia

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Select article: The New Marketing Myopia

Retricted access

Research article

First published 2010-4

The New Marketing Myopia

N. Craig Smith, Minette E. Drumwright, Mary C. Gentile

Journal of Public Policy & Marketing

Select article: Markets and myopia beyond finance

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Review article

First published 2011-3

Markets and myopia beyond finance

Mark H Cooper

Dialogues in Human Geography

Select article: Sustainability marketing myopia

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Research article

First published 2015-10

Sustainability marketing myopia

Javiera Villarino, Xavier Font

Journal of Vacation Marketing

Select article: Myopia and the global financial crisis

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Review article

First published 2011-3

Myopia and the global financial crisis

Gordon L Clark

Dialogues in Human Geography

Select article: Marketing Myopia Revisited

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Other

First published 1983-02

Marketing Myopia Revisited

Oscar Stittlespit

Cornell Hospitality Quarterly

Select article: Myopic Marketing

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Other

First published 1986-04

Myopic Marketing

D.M. Rothwell

Management Learning

Select article: Reimagining How Meaningfulness Can be Reconciled With Marketing

Free access

Editorial

First published 2024-2

Reimagining How Meaningfulness Can be Reconciled With Marketing

Liem Viet Ngo, Richard P. Bagozzi

Australasian Marketing Journal

Select article: Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

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Research article

First published 2024-11

Can Words Speak Louder Than Actions? Using Top Management Teams’ Language to Predict Myopic Marketing Spending

Andre Martin, Tarun Kushwaha

Journal of Marketing

Select article: A New Form of Marketing Myopia: Rejoinder to Professor Luck

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Research article

First published 1969-7

A New Form of Marketing Myopia: Rejoinder to Professor Luck

Philip Kotler, Sidney J. Levy

Journal of Marketing

Select article: Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

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Research article

First published 2018-3

Share Repurchases and Myopia: Implications on the Stock and Consumer Markets

David Bendig, Daniel Willmann, Steffen Strese [...]

Journal of Marketing

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