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First published 2010-12

Strategies for the Social Marketing Mix: A Systematic Review

Nadina Raluca Luca, L. Suzanne Suggs

Social Marketing Quarterly

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Research article

First published 2025-1

Do the 4Ps of marketing mix strategy assuage fears of travelling?

Kai Xin Tay, Jennifer Kim Lian Chan, Diana Mohamad

Journal of Vacation Marketing

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Research article

First published 2001-1

Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin

Journal of Marketing

Open access

Research article

First published 2024-4

The Crucial Role of EWOM: Mediating the Impact of Marketing Mix Strategies on International Students’ Study Destination Decision

Rand Al-Dmour, Hani Al-Dmour, Ahmed Al-Dmour

Sage Open

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Research article

First published 2025

Assessing tourist satisfaction through extended marketing mix strategies: A study of Kanha National Park

Vishal Saxena, Ashish Mishra, Prashant Sharma [...]

Tourism and Hospitality Research

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Research article

First published 2015-12

Understanding “Place” in Social Marketing

Timothy Edgar, Marian Huhman, Gregory A. Miller

Social Marketing Quarterly

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Research article

First published 2017-3

Where Is the Toothpaste? A Systematic Review of the Use of the Product Strategy in Social Marketing

Timothy Edgar, Marian Huhman, Gregory A. Miller

Social Marketing Quarterly

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Research article

First published 1974-1

Societal Marketing: A Strategic View of the Marketing Mix in the 1970's

Adel I. El-Ansary

Journal of the Academy of Marketing Science

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Research article

First published 2011-9

Behemoths at the Gate: How Incumbents Take on Acquisitive Entrants (and why some do Better than Others)

Prokriti Mukherji, Alina Sorescu, Jaideep C. Prabhu [...]

Journal of Marketing

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Case report

First published 2021-12

Guru War: In Light of the 4’Ps of Strategic Marketing

Shantanu Saha, Vishal Soodan, Prajna Paromita Dey [...]

FIIB Business Review

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