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Select article: Creating Effective Marketing Messages Through Moderately Surprising Syntax

Retricted access

Research article

First published 2023-9

Creating Effective Marketing Messages Through Moderately Surprising Syntax

A. Selin Atalay, Siham El Kihal, Florian Ellsaesser

Journal of Marketing

Select article: Center for Disease Control’s Diethylstilbestrol Update: A Case for Effective Operationalization of Messaging in Social Marketing Practice

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Research article

First published 2010-7

Center for Disease Control’s Diethylstilbestrol Update: A Case for Effective Operationalization of Messaging in Social Marketing Practice

Marifran Mattson, Ambar Basu

Health Promotion Practice

Select article: Message framing effects on food consumption: A social marketing perspective

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Research article

First published 2021-11

Message framing effects on food consumption: A social marketing perspective

Nitika Garg, Rahul Govind, Anish Nagpal

Australian Journal of Management

Select article: Marketization of universities in China: A critical discourse analysis of the university president’s message

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Research article

First published 2019-10

Marketization of universities in China: A critical discourse analysis of the university president’s message

Peter Teo, Songsha Ren

Discourse & Communication

Select article: Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

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Research article

First published 2025

Exploring tourism marketing message authenticity and destination trust: The role of benefit appeal,framing strategy,and tourist attributes

Catherine Cheung, Hanqun Song

Journal of Vacation Marketing

Select article: Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

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Research article

First published 2022-05

Converting free users to paid subscribers in the SaaS context: The impact of marketing touchpoints,message content,and usage

Hongshuang (Alice) Li

Production and Operations Management

Select article: Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

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Research article

First published 2022-2

Heart or Mind? The Impact of Power Distance Belief on the Persuasiveness of Cognitive Versus Affective Appeals in Education Marketing Messages

Lingjiang Lora Tu, JaeHwan Kwon, Huachao Gao

Journal of Marketing Research

Select article: The role of mortality salience in tourism marketing messages during a global health crisis

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Research article

First published 2025

The role of mortality salience in tourism marketing messages during a global health crisis

Tao Deng, Shu-Chuan Chu, Marla R Stafford [...]

Tourism and Hospitality Research

Select article: Reducing consumer level food waste through message framing: A systematic review and social marketing interventions

Open access

Research article

First published 2026-3

Reducing consumer level food waste through message framing: A systematic review and social marketing interventions

Melissa Zulu, Asphat Muposhi

Waste Management & Research: The Journal for a Sustainable Circular Economy

Select article: If Childish Gambino Cares,I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

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Research article

First published 2020-6

If Childish Gambino Cares,I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

Stephanie Schartel Dunn, Gwendelyn Nisbett

Social Marketing Quarterly

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