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Articles (874)

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1-10 of 874 results for marketing leaders

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Select article: Semiconductor Pricing Strategy in USB Market: A Market Leader’s Dilemma

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Research article

First published 2017-1

Semiconductor Pricing Strategy in USB Market: A Market Leader’s Dilemma

Neeraj Pandey, Nikhil Mehta, Shreya Basu Roy

Business Perspectives and Research

Select article: Explaining the Growth Potential of a Market Leader and Challenger: Evidence from Japan’s Telecommunications Services Industry

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Research article

First published 2021-9

Explaining the Growth Potential of a Market Leader and Challenger: Evidence from Japan’s Telecommunications Services Industry

Mostafa Saidur Rahim Khan, Naheed Rabbani

Business Perspectives and Research

Select article: The Role of Leaders in Internal Marketing

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Research article

First published 2009-3

The Role of Leaders in Internal Marketing

Jan Wieseke, Michael Ahearne, Son K. Lam [...]

Journal of Marketing

Select article: Social Movement Organization Leaders and the Creation of Markets for “Local” Goods

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Research article

First published 2016-9

Social Movement Organization Leaders and the Creation of Markets for “Local” Goods

Nancy B. Kurland, Sara Jane McCaffrey

Business & Society

Select article: Operating under the radar in spheres of influence: Taking advantage of industry leaders’ market domains

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Research article

First published 2020-5

Operating under the radar in spheres of influence: Taking advantage of industry leaders’ market domains

Jaime Gómez, Raquel Orcos, Sergio Palomas

Strategic Organization

Select article: Leaders in Marketing

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Research article

First published 1962-4

Leaders in Marketing

James Playsted Wood, Raymond Rubicam

Journal of Marketing

Select article: Leaders in Marketing

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Research article

First published 1973-1

Leaders in Marketing

John S. Wright, C. Gordon Jelliffe, James R. Miller

Journal of Marketing

Select article: Leaders in Marketing

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Research article

First published 1970-1

Leaders in Marketing

John S. Wright, John A. Howard, Peter D. Bennett

Journal of Marketing

Select article: Leaders in Marketing

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Research article

First published 1970-7

Leaders in Marketing

John S. Wright, Stephen A. Greyser

Journal of Marketing

Select article: Leaders in marketing

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Research article

First published 1965-7

Leaders in marketing

John S. Wright

Journal of Marketing

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