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Articles (132)

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1-10 of 132 results for marketing keywords

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Select article: The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

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Research article

First published 2024-12

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Janna M. Parker, Kevin W. James, Britton R. Leggett [...]

Journal of Marketing Education

Select article: Return on Quality Improvements in Search Engine Marketing

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Research article

First published 2012-8

Return on Quality Improvements in Search Engine Marketing

Nadia Abou Nabout, Bernd Skiera

Journal of Interactive Marketing

Select article: Optimal Design of Revenue‐Maximizing Position Auctions with Consumer Search

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Research article

First published 2021-09

Optimal Design of Revenue‐Maximizing Position Auctions with Consumer Search

Ying‐Ju Chen

Production and Operations Management

Select article: Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels

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Other

First published 2011-5

Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels

Alexandros Paraskevas, Ioannis Katsogridakis, Rob Law [...]

Cornell Hospitality Quarterly

Select article: Auctioning Keywords in Online Search

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Research article

First published 2009-7

Auctioning Keywords in Online Search

Jianqing Chen, De Liu, Andrew B. Whinston

Journal of Marketing

Select article: Perceptual mapping based on web search queries and consumer forum comments

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Research article

First published 2018-7

Perceptual mapping based on web search queries and consumer forum comments

Eugene J. S. Won, Yun Kyung Oh, Joon Yeon Choeh

International Journal of Market Research

Select article: Nudge Design Strategies for Experiential Marketing and Retail Space Branding

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Research article

First published 2023-8

Nudge Design Strategies for Experiential Marketing and Retail Space Branding

Jeongmin Lee, Wujin Chu

Journal of Interior Design

Select article: Market Efficiency for the Pakistan Stock Market

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Research article

First published 2006-03

Market Efficiency for the Pakistan Stock Market

Madhumita Chakraborty

South Asia Economic Journal

Select article: Systemic Risk in Energy Derivative Markets: A Graph-Theory Analysis

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Research article

First published 2012-07

Systemic Risk in Energy Derivative Markets: A Graph-Theory Analysis

Delphine Lautier, Franck Raynaud

The Energy Journal

Select article: From Generic to Branded: A Model of Spillover in Paid Search Advertising

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Research article

First published 2011-2

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin

Journal of Marketing Research

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