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1-10 of 14 results for marketing guru

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Select article: Guru War: In Light of the 4’Ps of Strategic Marketing

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Case report

First published 2021-12

Guru War: In Light of the 4’Ps of Strategic Marketing

Shantanu Saha, Vishal Soodan, Prajna Paromita Dey [...]

FIIB Business Review

Select article: `Culture' and the limits of innovation in marketing: Ernest Dichter,motivation studies and psychoanalytic consumer research in Great Britain,1950s—1970s

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Research article

First published 2007-08

`Culture' and the limits of innovation in marketing: Ernest Dichter,motivation studies and psychoanalytic consumer research in Great Britain,1950s—1970s

Stefan Schwarzkopf

Management & Organizational History

Select article: Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market

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Research article

First published 2020-1

Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market

P. Baba Gnanakumar

IIM Kozhikode Society & Management Review

Select article: A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm

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Research article

First published 2002-12

A Critical Analysis into the Accumulation of Marketing Knowledge at the Level of the Firm

Shelby H. McIntyre, Max Sutherland

Marketing Theory

Select article: Does E-Commerce Make Sensors?

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Research article

First published 2001-4

Does E-Commerce Make Sensors?

Noise & Vibration Worldwide

Select article: The Yellow Brick Road: Total Quality Management and the Restructuring of Organizational Culture

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Research article

First published 1994-9

The Yellow Brick Road: Total Quality Management and the Restructuring of Organizational Culture

Alan Tuckman

Organization Studies

Select article: Theodore Levitt: The Ultimate Writing Machine

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Research article

First published 2004-09

Theodore Levitt: The Ultimate Writing Machine

Stephen Brown

Marketing Theory

Select article: New Furniture for the Box Office: Computer,Ticket,Window

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Research article

First published 2022-11

New Furniture for the Box Office: Computer,Ticket,Window

Scott Kushner

Space and Culture

Select article: ‘Show Me Your Slugune and I'll Let You Have the Firstlook’: Some Thoughts on Today's Digital Screenwriting Tools and Aprs

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Research article

First published 2014-11

‘Show Me Your Slugune and I'll Let You Have the Firstlook’: Some Thoughts on Today's Digital Screenwriting Tools and Aprs

Craig Batty

Media International Australia

Select article: The ecosystem of a ‘wealth-tech’ culture: the birth of networked financial subjects in South Korea

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Research article

First published 2020-3

The ecosystem of a ‘wealth-tech’ culture: the birth of networked financial subjects in South Korea

Bohyeong Kim

Media,Culture & Society

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