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Articles (738)

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1-10 of 738 results for marketing expenditures

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Select article: Measuring the Economic Impact of Australian Tourism Marketing Expenditure

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Research article

First published 2007-6

Measuring the Economic Impact of Australian Tourism Marketing Expenditure

Nada Kulendran, Sarath Divisekera

Tourism Economics

Select article: The Effect of Abnormal Marketing and Capital Expenditure on Firm Value

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Research article

First published 2024

The Effect of Abnormal Marketing and Capital Expenditure on Firm Value

Adrian Teja, Safriyana Safriyana, Steven Darmawan [...]

Global Business Review

Select article: An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance

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Research article

First published 2017-4

An Empirical Comparison between Societal Expenditure and Marketing Expenditure on Bank’s Performance

Kaushik Mandal, Sujata Banerjee

Global Business Review

Select article: Segmenting the Netherlands' pleasure travel markets by expenditures

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First published 1996-7

Segmenting the Netherlands' pleasure travel markets by expenditures

Sheauhsing Hsieh, Xiaohong Yao, Fan Liu [...]

Journal of Vacation Marketing

Select article: Segmenting Markets by Travel Expenditure Patterns: The Case of International Visitors to Australia

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Research article

First published 2006-05

Segmenting Markets by Travel Expenditure Patterns: The Case of International Visitors to Australia

Christian Laesser, Geoffrey I. Crouch

Journal of Travel Research

Select article: Government Infrastructure Expenditure and Investment Drive in an Emerging Market Economy: Evidence from Nigeria

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Research article

First published 2020-5

Government Infrastructure Expenditure and Investment Drive in an Emerging Market Economy: Evidence from Nigeria

Chukwuebuka Bernard Azolibe, Jisike Jude Okonkwo, Patrick Kanayo Adigwe

Emerging Economy Studies

Select article: International arrivals forecasting for Australian airports and the impact of tourism marketing expenditure

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Research article

First published 2017-3

International arrivals forecasting for Australian airports and the impact of tourism marketing expenditure

Wai Hong Kan Tsui, Faruk Balli

Tourism Economics

Select article: Measuring Returns on Hong Kong's Tourism Marketing Expenditure

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Research article

First published 2010-12

Measuring Returns on Hong Kong's Tourism Marketing Expenditure

Hanqin Qiu Zhang, Nada Kulendran, Haiyan Song

Tourism Economics

Select article: Measuring the Return from Australian Tourism Marketing Expenditure

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Research article

First published 2009-02

Measuring the Return from Australian Tourism Marketing Expenditure

Nada Kulendran, Larry Dwyer

Journal of Travel Research

Select article: Visitors' Expenditure Behaviour at Cultural Events: The Case of Christmas Markets

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Research article

First published 2013-10

Visitors' Expenditure Behaviour at Cultural Events: The Case of Christmas Markets

Juan Gabriel Brida, Marta Disegna, Linda Osti

Tourism Economics

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