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Articles (16143)

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1-10 of 16143 results for marketing effectiveness

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Select article: Framing marketing effectiveness as a process and outcome

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Research article

First published 2005-12

Framing marketing effectiveness as a process and outcome

Kenneth B. Kahn, Matthew B. Myers

Marketing Theory

Select article: Influencer Marketing Effectiveness

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Research article

First published 2022-11

Influencer Marketing Effectiveness

Fine F. Leung, Flora F. Gu, Yiwei Li [...]

Journal of Marketing

Select article: Beyond the day-ahead market – effects of revenue maximisation of the marketing of renewables on electricity markets

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Research article

First published 2017-3

Beyond the day-ahead market – effects of revenue maximisation of the marketing of renewables on electricity markets

Jenny Winkler, Rouven Emmerich, Mario Ragwitz [...]

Energy & Environment

Select article: Based on Copula-CoVaR model of risk spillover effect of oil markets and other commodity markets

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Research article

First published 2020-06-25

Based on Copula-CoVaR model of risk spillover effect of oil markets and other commodity markets

Chenxiao Tian, Baoshuai Zhang, Jun Duan

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Select article: Market Entry in the Presence of Network Effects

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Research article

First published 2014-9

Market Entry in the Presence of Network Effects

Asda Chintakananda, David P. McIntyre

Journal of Management

Select article: Integrated Framework of Antecedents and Effects of Market Orientation

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Research article

First published 2013-11

Integrated Framework of Antecedents and Effects of Market Orientation

Ravindra Jain, Cherry Jain, Prachi Jain

Management and Labour Studies

Select article: Are there Monthly and Turn-of-the-Month Effects in Indian Stock Market?: Evidence and Implications

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Research article

First published 2007-7

Are there Monthly and Turn-of-the-Month Effects in Indian Stock Market?: Evidence and Implications

Deepa Mangala, S.K. Sharma

Paradigm: A Management Research Journal

Select article: Are there Monthly and Turn-of-the-Month Effects in Indian Stock Market?: Evidence and Implications

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Research article

First published 2007-7

Are there Monthly and Turn-of-the-Month Effects in Indian Stock Market?: Evidence and Implications

Deepa Mangala, S.K. Sharma

Paradigm: A Management Research Journal

Select article: The Turn of the Month Effect in Asia-Pacific Markets: New Evidence

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Research article

First published 2018-2

The Turn of the Month Effect in Asia-Pacific Markets: New Evidence

Tariq Aziz, Valeed Ahmad Ansari

Global Business Review

Select article: Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research

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Research article

First published 2015-5

Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research

Martin Eisend

Journal of Marketing

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