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Articles (111)

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1-10 of 111 results for marketing education pedagogy

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Select article: Developing Pedagogical Competence: Issues and Implications for Marketing Education

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Research article

First published 2010-8

Developing Pedagogical Competence: Issues and Implications for Marketing Education

Sreedhar Madhavaram, Debra A. Laverie

Journal of Marketing Education

Select article: The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation

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Research article

First published 2023-4

The Pedagogy of Vulnerability and Marketing Education: Cultivating Self-expansion in a Time of Separation

Holly A. Syrdal, Brian A. Vander Schee, Rebecca A. VanMeter [...]

Journal of Marketing Education

Select article: What Motivates Marketing Educators to Attend In-Person and Virtual Academic Conferences in a Time of Pandemic Pedagogy?

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Research article

First published 2022-8

What Motivates Marketing Educators to Attend In-Person and Virtual Academic Conferences in a Time of Pandemic Pedagogy?

Brian A. Vander Schee, Debbie DeLong

Journal of Marketing Education

Select article: An Update of Marketing Student Perceptions of Learning Activities: Structure,Preferences,and Effectiveness

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Research article

First published 2005-08

An Update of Marketing Student Perceptions of Learning Activities: Structure,Preferences,and Effectiveness

Gary L. Karns

Journal of Marketing Education

Select article: Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum

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Research article

First published 2008-04

Going Beyond Green: The “Why and How” of Integrating Sustainability Into the Marketing Curriculum

Claudia M. Bridges, Wendy Bryce Wilhelm

Journal of Marketing Education

Select article: Reflections on Holixec Education: A Macromarketing Response to Contemporary Educational Challenges?

Open access

Research article

First published 2025-9

Reflections on Holixec Education: A Macromarketing Response to Contemporary Educational Challenges?

Alex Reppel, Stefanie Beninger

Journal of Macromarketing

Select article: Learning Style Differences in the Perceived Effectiveness of Learning Activities

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Research article

First published 2006-04

Learning Style Differences in the Perceived Effectiveness of Learning Activities

Gary L. Karns

Journal of Marketing Education

Select article: Pedagogical Strategies for Marketing Educators in Southeast Asian Universities

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Research article

First published 1993-08

Pedagogical Strategies for Marketing Educators in Southeast Asian Universities

Terence Nevett, Umar Nimran, Pongsa Viboonsanti

Journal of Marketing Education

Select article: Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals

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Research article

First published 2024-5

Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals

Subhajit Bhattacharya, Rohit Vishal Kumar, Subrata Chattopadhyay

FIIB Business Review

Select article: Facilitating Generative AI Literacy in the Face of Evolving Technology: Interventions in Marketing Classrooms

Open access

Research article

First published 2025-8

Facilitating Generative AI Literacy in the Face of Evolving Technology: Interventions in Marketing Classrooms

Stefanie Beninger, Alex Reppel, Julie Stanton [...]

Journal of Marketing Education

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