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Research article

First published 2014-7

La réponse à la question « Que pouvons-nous faire ? » : le marketing durable

Diane M. Martin, John W. Schouten

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1993-11

The targeted marketing of consumer durables

Barry L. Bayus

Journal of Interactive Marketing

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Research article

First published 1987-12

The Nature and Measurement of Marketing Productivity in Consumer Durables Industries: A Firm Level Analysis

Del I. Hawkins, Roger J. Best, Charles M. Lillis

Journal of the Academy of Marketing Science

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Research article

First published 2011-2

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach

Lan Luo

Journal of Marketing Research

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Article commentary

First published 2024-4

Commentaire sur « Look up ! Cinq propositions de recherche pour repenser le marketing dans une société post-croissance » : le Marketing doit penser sa propre évolution à l’ère de l’Anthropocène

Sihem Dekhili, Aurélie Merle, Adeline Ochs

Recherche et Applications en Marketing (French Edition)

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Editorial

First published 2014-7

Institutionnalisation du développement durable et émergence d’un marketing durable

Amina Béji-Bécheur, Nil Özçağlar-Toulouse

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2024-4

Trend-Chasing Versus Minimalism: Selling Fewer,Better Products to Fashion-Sensitive Customers

Monire Jalili, Michael S Pangburn, Alireza Yazdani

Production and Operations Management

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Editorial

First published 2023-7

Marketing durable : accélérons les transformations !

Sihem Dekhili, Fabien Durif, Aurélie Merle

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1979-6

Durability,Market Structure,and Antitrust Policy

Roger D. Blair, Rafael Lusky

The Antitrust Bulletin

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Research article

First published 2008-7

Examining Rural-Urban Purchase Behaviour towards Washing Machines: An Empirical Study in Punjab

Anand Thakur, B S Hundal

Asia-Pacific Journal of Management Research and Innovation

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