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1-10 of 2714 results for marketing decision making

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Select article: Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

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Research article

First published 2014-7

Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms

Goutam Challagalla, Brian R. Murtha, Bernard Jaworski

Journal of Marketing

Select article: “You Need to Listen to the Market!”: Making Decisions Through Senses in China’s Largest Cut-Flower Market

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Research article

First published 2024

“You Need to Listen to the Market!”: Making Decisions Through Senses in China’s Largest Cut-Flower Market

Rui Sun

American Behavioral Scientist

Select article: Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

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Research article

First published 2015-1

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

J. Andrew Petersen, Tarun Kushwaha, V. Kumar

Journal of Marketing

Select article: International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?

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Research article

First published 2017-3

International Market Entry: How Do Small and Medium-Sized Enterprises Make Decisions?

Ali Ahi, Gianpaolo Baronchelli, Olli Kuivalainen [...]

Journal of International Marketing

Select article: Decision Making in Industrial Marketing

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Research article

First published 1960-1

Decision Making in Industrial Marketing

Werner Z. Hirsch

Journal of Marketing

Select article: Transforming the Indian Stock Market: The Role of Artificial Intelligence in Trading and Decision-making

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Research article

First published 2025-12

Transforming the Indian Stock Market: The Role of Artificial Intelligence in Trading and Decision-making

K. Jayaprakash, K. Loganathan

Abhigyan

Select article: The Evaluation Stage in Marketing Decision Making

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Research article

First published 1992-03

The Evaluation Stage in Marketing Decision Making

John C. Mowen, Gary J. Gaeth

Journal of the Academy of Marketing Science

Select article: Decision-making,market logic and the rating mindset: Negotiating BookScan in the field of US trade publishing

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Research article

First published 2012-10

Decision-making,market logic and the rating mindset: Negotiating BookScan in the field of US trade publishing

C Clayton Childress

European Journal of Cultural Studies

Select article: The Integration of Microcomputers in Marketing Research and Decision Making

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Research article

First published 1987-06

The Integration of Microcomputers in Marketing Research and Decision Making

Naresh K. Malhotra, Armen Tashchian, Essam Mahmoud

Journal of the Academy of Marketing Science

Select article: Modeling Rationality in Marketing Decision-Making with Game Theory

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Research article

First published 1987-12

Modeling Rationality in Marketing Decision-Making with Game Theory

C. Anthony Di Benedetto

Journal of the Academy of Marketing Science

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