Sage Journals: Discover world-class research

Retricted access

Research article

First published 2008-9

Reasons for Market Evolution and Budgeting Implications

Fang Wang, Xiao-Ping (Steven) Zhang

Journal of Marketing

Retricted access

Research article

First published 2011-12

Dynamic Marketing Budgeting for Platform Firms: Theory,Evidence,and Application

Shrihari Sridhar, Murali K. Mantrala, Prasad A. Naik [...]

Journal of Marketing Research

Retricted access

Research article

First published 2015-2

Keeping Mental Budgets: Visitors' Spending at a Christmas Market

Juan Gabriel Brida, Oksana Tokarchuk

Tourism Economics

Retricted access

Research article

First published 2019-1

Extending understanding of the internal marketing practice and employee satisfaction relationship: A budget Chinese airline empirical examination

Yu-Ting Huang, Sharyn Rundle-Thiele, Yen-Heng Chen

Journal of Vacation Marketing

Retricted access

Research article

First published 1987-10

The Marketing Budgeting Process: Marketing Management Implications

Nigel F. Piercy

Journal of Marketing

Retricted access

Brief report

First published 1997-4

Impact of the Budget on the Capital Markets

J R Varma, V Raghunathan

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 1984-9

The Advertising Budgeting Practices of Industrial Marketers

Vincent J. Blasko, Charles H. Patti

Journal of Marketing

Retricted access

Research article

First published 2025-5-11

Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed,budget-conscious audience?

Sridevi Gopakumar, Madhava Priya Dananjayan

Journal of Information Technology Teaching Cases

Retricted access

Research article

First published 2017-09

Managing Retail Budget Allocation between Store Labor and Marketing Activities

Olga Perdikaki, Subodha Kumar, Chelliah Sriskandarajah

Production and Operations Management

Retricted access

Other

First published 1999-6

Marketing with No Budget

Bill Smith

Social Marketing Quarterly

Search results