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Research article

First published 2009-9

Marketing Alliances,Firm Networks,and Firm Value Creation

Vanitha Swaminathan, Christine Moorman

Journal of Marketing

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Research article

First published 2006-07

Alliance Orientation: Conceptualization,Measurement,and Impact on Market Performance

Destan Kandemir, Attila Yaprak, S. Tamer Cavusgil

Journal of the Academy of Marketing Science

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Research article

First published 2018-5

Alliance Formation in the Midst of Market and Network: Insights From Resource Dependence and Network Perspectives

Jun Xia, Yonggui Wang, Ya (Lisa) Lin [...]

Journal of Management

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Research article

First published 2016-8

Understanding the Effects of Plural Marketing Structures on Alliance Performance

Eric (ER) Fang, Jongkuk Lee, Robert Palmatier [...]

Journal of Marketing Research

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Research article

First published 2017-8

Maneuvering multimarket competition: The effects of multimarket contact and strategic alliances on performance of single-market firms

You-Ta Chuang, Kelly Thomson

Strategic Organization

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Research article

First published 2014-11

The influences of capital market munificence on new-venture alliance formation in emerging industries

Manuela N Hoehn-Weiss, Jeffrey Q Barden

Strategic Organization

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Research article

First published 2010-11

Does Accommodating a Self-Serving Partner in an International Marketing Alliance Pay Off?

Daniel C. Bello, Constantine S. Katsikeas, Matthew J. Robson

Journal of Marketing

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Research article

First published 2015-9

What Goes around Comes around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density

Felipe Thomaz, Vanitha Swaminathan

Journal of Marketing

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Research article

First published 1993-4

Organizing Successful Co-Marketing Alliances

Louis P. Bucklin, Sanjit Sengupta

Journal of Marketing

Open access

Research article

First published 2015-7

Proposal of A Social Alliance Success Model from A Relationship Marketing Perspective: A Meta-Analytical Study of the Theoretical Foundations

María Jesús Barroso-Méndez, Clementina Galera-Casquet, Víctor Valero-Amaro

BRQ Business Research Quarterly

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