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Research article

First published 2003-4

Marketing to Win Market Share — The Role of Doctor Sentiment and Benchmarking

Andrée Bates, Edwin Bailey

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2005-4

4th Annual Pharmaceutical Marketing Conference ‘Marketing ROI for Pharma’

Robert Agterberg

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Article commentary

First published 2007-9

Creating Social Change: The Synergy of Combining Marketing and Policy — The ROI of Health Promotion and Disease Prevention *

William D. Novelli

Social Marketing Quarterly

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Book review

First published 2022-9

Book Review: Marketization: Theory and Evidence from Emerging Economics by Himadri Roy Chaudhuri and Russell W. Belk

Farzana Quoquab, Jihad Mohammad

Journal of Macromarketing

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Research article

First published 1985-9

Is Market Share all that It's Cracked up to Be?

Robert Jacobson, David A. Aaker

Journal of Marketing

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Research article

First published 2015-11

How Best-in-Class Marketers Serve as Value Creators

Laura Patterson, Jerry Rackley

Journal of Creating Value

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Research article

First published 2002-9

Why Pharmaceutical Marketers Must Measure Return on Investment to Ensure Profitable eDetailing Campaigns

Andrée Bates, Edwin Bailey, Indira Rajyaguru

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2006-7

Marketing Masterclass: Why Physicians Come to Your Exhibit

Marc L. Goldberg, E. Jane Lorimer, Mim Goldberg

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2018-02

ROI-Integrated Commercialization: An Adaptive Pathway for Microalgae Technology

Weixing Tan

Industrial Biotechnology

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Research article

First published 1988-10

Distinguishing among Competing Theories of the Market Share Effect

Robert Jacobson

Journal of Marketing

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