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Select article: Marketing Capabilities in International Marketing

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Research article

First published 2018-3

Marketing Capabilities in International Marketing

Neil A. Morgan, Hui Feng, Kimberly A. Whitler

Journal of International Marketing

Select article: Markets,market-making and marketing

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Research article

First published 2007-09

Markets,market-making and marketing

Luis Araujo

Marketing Theory

Select article: Sustainable Marketing: Market-Driving,Not Market-Driven

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Article commentary

First published 2021-3

Sustainable Marketing: Market-Driving,Not Market-Driven

Jagdish N. Sheth, Atul Parvatiyar

Journal of Macromarketing

Select article: Comparison of Weak Form of Market Efficiency of Developed Stock Markets with Emerging Asian Markets

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Research article

First published 2007-1

Comparison of Weak Form of Market Efficiency of Developed Stock Markets with Emerging Asian Markets

Aman Srivastava

Paradigm: A Management Research Journal

Select article: How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

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Research article

First published 2011-12

How Can Marketing Academics Serve Marketing Practice? The New Marketing DNA as a Model for Marketing Education

Paul Harrigan, Bev Hulbert

Journal of Marketing Education

Select article: Markets changing,changing markets: Institutional work as market shaping

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Research article

First published 2019-9

Markets changing,changing markets: Institutional work as market shaping

Jonathan J. Baker, Kaj Storbacka, Roderick J. Brodie

Marketing Theory

Select article: Market-Oriented Destination Marketing

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Research article

First published 2017-1

Market-Oriented Destination Marketing

Nathaniel D. Line, Youcheng Wang

Journal of Travel Research

Select article: Joint markets

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Research article

First published 2017-3

Joint markets

Hans Kjellberg, David Olson

Marketing Theory

Select article: On defining marketing: finding a new roadmap for marketing

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Research article

First published 2006-12

On defining marketing: finding a new roadmap for marketing

Christian Grönroos

Marketing Theory

Select article: Market Failures and Market Framings: Can a market be transformed from the inside?

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Research article

First published 2018-10

Market Failures and Market Framings: Can a market be transformed from the inside?

Susi Geiger, Nicole Gross

Organization Studies

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