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Research article

First published 2000-01

The Antecedents and Consequences of Customer-Centric Marketing

Jagdish N. Sheth, Rajendra S. Sisodia, Arun Sharma

Journal of the Academy of Marketing Science

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Research article

First published 2012-6

The paradigmatic pitfalls of customer-centric marketing

Phil Osborne, David Ballantyne

Marketing Theory

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Research article

First published 2021-12

Athlete-Centric Employer Branding during Rival Leagues’ Market Entry

Christopher Michael McLeod

Sport Marketing Quarterly

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Research article

First published 2012-9

Stakeholder Theory and Marketing: Moving from a Firm-Centric to a Societal Perspective

Gene R. Laczniak, Patrick E. Murphy

Journal of Public Policy & Marketing

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Research article

First published 2013-7

The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices

Christine Mathies, Siegfried P. Gudergan, Paul Z. Wang

Journal of Travel Research

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Research article

First published 2026-1

Systematic Improvement of a Bolus Calculator That Is on the Market: A User-Centric Approach

Valerie Eichinger, Mirjam de Klepper, Josip Zivkovic [...]

Journal of Diabetes Science and Technology

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Research article

First published 2019-12

Business models for flight-centric air traffic control

Engin Zeki, Paula Leal de Matos, Kirsteen Purves [...]

Competition and Regulation in Network Industries

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Research article

First published 2023

An Analytical Study on Managerial Competencies and Business Performance of Farmer Producer Organizations (FPOs): A Value Chain Perspective from India

Y. Prabhavathi, N. T. Krishna Kishore, Siddayya [...]

Millennial Asia

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Research article

First published 2023-3

Patient orientation in public hospitals: A marketing device as compromise between worlds

Patrick Gilbert, Marie-Eve Laporte

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2022-6

The role of institutions in non-Western contexts in reinforcing West-centric knowledge hierarchies: Towards more self-reflexivity in marketing and consumer research

Aliakbar Jafari

Marketing Theory

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