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1-10 of 3363 results for market view

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Select article: A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

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Other

First published 2009-06

A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing

Aron O'Cass

Marketing Theory

Select article: Marketing Educators' Views Regarding the Introductory Marketing Course

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Research article

First published 1989-12

Marketing Educators' Views Regarding the Introductory Marketing Course

Carl D. McDaniel, Charles W. Lamb, Glen R. Jarboe

Journal of Marketing Education

Select article: Marketing,Business Processes,and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

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Research article

First published 1999-10

Marketing,Business Processes,and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing

Rajendra K. Srivastava, Tasadduq A. Shervani, Liam Fahey

Journal of Marketing

Select article: Industry Views on Content of the International Marketing Course

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Research article

First published 1987-12

Industry Views on Content of the International Marketing Course

Stephen W. McDaniel, L. Murphy Smith

Journal of Marketing Education

Select article: Industry Views on Content of the International Marketing Course

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Research article

First published 1984-10

Industry Views on Content of the International Marketing Course

Stephen W. McDaniel, L. Murphy Smith

Journal of Management Education

Select article: A View of the Market Through Studies of Policy and Governance

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Other

First published 2003-03

A View of the Market Through Studies of Policy and Governance

Mario Martinez, Richard C. Richardson

American Behavioral Scientist

Select article: The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

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Research article

First published 2001-12

The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

Rajendra K. Srivastava, Liam Fahey, H. Kurt Christensen

Journal of Management

Select article: Trust,Trump,and the Turnout: A Marketers Point of View

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Research article

First published 2017-5

Trust,Trump,and the Turnout: A Marketers Point of View

Sean Tracey

American Behavioral Scientist

Select article: Book Review: Bert Rosenbloom,Marketing Channels: A Management View

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Book review

First published 2015-12

Book Review: Bert Rosenbloom,Marketing Channels: A Management View

Ajay Bansal

Vision: The Journal of Business Perspective

Select article: A Comparative Study of Public Food Marketing as Viewed by Consumers in Mexico and India

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Research article

First published 1985-06

A Comparative Study of Public Food Marketing as Viewed by Consumers in Mexico and India

Lee D. Dahringer, Marye T. Hilger

Journal of Macromarketing

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