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1-10 of 1345 results for market theory of news

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Select article: Herd Behaviour and Path Dependence in News Markets: Towards an Economic Theory of Scandal Formation

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Research article

First published 2016-7

Herd Behaviour and Path Dependence in News Markets: Towards an Economic Theory of Scandal Formation

Bartosz Wilczek

Journal of Interdisciplinary Economics

Select article: Marketing Strategy: New Directions for Theory and Research

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Research article

First published 1983-4

Marketing Strategy: New Directions for Theory and Research

Yoram Wind, Thomas S. Robertson

Journal of Marketing

Select article: A Centralcasting Postmortem and a News-Share Projection: Using Market Theory to Assess Alternative Local Television News Strategies

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Research article

First published 2008-7

A Centralcasting Postmortem and a News-Share Projection: Using Market Theory to Assess Alternative Local Television News Strategies

George L. Daniels

Electronic News

Select article: Money matters? Journalists’ perception of the effects of a weak market orientation

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Research article

First published 2018-8

Money matters? Journalists’ perception of the effects of a weak market orientation

Patrick Ferrucci

Convergence: The International Journal of Research into New Media Technologies

Select article: A new theory of direct market testing

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Research article

First published 1987-11

A new theory of direct market testing

Greg M. Allenby, Robert C. Blattberg

Journal of Interactive Marketing

Select article: Inherit or innovate?–evidence from China’s auto industry’s new car series naming

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Research article

First published 2024-11

Inherit or innovate?–evidence from China’s auto industry’s new car series naming

Jiuchang Wei, Hairao Zhou, Yang Zhao

International Journal of Market Research

Select article: Financial news and market panics in the age of high-frequency sentiment trading algorithms

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Research article

First published 2013-2

Financial news and market panics in the age of high-frequency sentiment trading algorithms

Jan Kleinnijenhuis, Friederike Schultz, Dirk Oegema [...]

Journalism

Select article: Book Review: New Essays in Marketing Theory

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Book review

First published 1972-10

Book Review: New Essays in Marketing Theory

Guy G. Gordon, C. Robert Patty

Journal of Marketing

Select article: Government and Markets: Toward a New Theory of Regulation

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Book review

First published 2010-9

Government and Markets: Toward a New Theory of Regulation

Robert E. Wright

Contemporary Sociology: A Journal of Reviews

Select article: Chinese Newspapers and Market Theories of Web Journalism

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Research article

First published 2005-08

Chinese Newspapers and Market Theories of Web Journalism

Brian L. Massey, Wei Luo

International Communication Gazette

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